I help higher-education and B2B organisations create effective campaigns, improve conversion journeys and build marketing systems that support measurable growth.
I am Janess Rujkoomar, a digital marketing and lead-generation specialist with more than five years of experience across higher education, B2B and professional-services marketing.
My work combines paid media, SEO, website and landing-page optimisation, marketing automation, content, analytics and reporting. I enjoy finding the gap between a business's marketing activity and the results it wants, then building a practical plan to close it.
I have managed multi-market campaigns, budgets exceeding €35,000, digital channels, lead-nurture journeys and stakeholder reporting. Alongside my role in university marketing, I work with organisations that want more effective digital acquisition and stronger conversion journeys.
My career has combined campaign delivery, growth marketing, digital channels, team coordination and reporting across international B2B, higher-education and professional-services environments.
Growth Marketeer
Delivered multi-market B2B lead-generation activity across Europe, including paid media, landing pages, SEO/SEM, Pardot email nurture, Salesforce workflows, analytics and reporting.
Team Leader, Marketing
Coordinated marketing delivery, campaigns, budgets, market research and team capability-building in a professional-services environment.
Founder & Digital Marketing Consultant
Supporting organisations with brand positioning, lead generation, social media, content, websites, SEO and digital campaigns across Mauritius, France, Switzerland, Dubai and the UAE.
Channel Owner: Website, Social Media & E-commerce
Leading digital-channel activity supporting student recruitment, institutional engagement and brand visibility. The work spans campaigns, website and conversion journeys, social media, e-commerce, audience insight, budget management and cross-functional coordination.
A sample of the kind of work I take on: campaign programmes, conversion journeys and the reporting that proves what happened.
Paid search, LinkedIn and content campaigns across European markets, feeding a Pardot nurture programme and a Salesforce pipeline the sales team actually used.
Always-on Meta and Google campaigns built around intake cycles, with enquiry forms, tracking and reporting rebuilt so recruitment could see cost per qualified enquiry.
Audit and rebuild of key landing pages and enquiry forms across Drupal, Sitecore and Unbounce: messaging, structure and calls to action aligned to what visitors actually came for.
Segmented email journeys and CRM workflows that turn a raw enquiry into a booked conversation, with a clean marketing-to-sales handover and Zapier connecting the gaps.
A UTM and campaign-tracking framework feeding Looker Studio dashboards, so leadership can see channel performance and cost per lead without asking for a report.
My experience covers the full marketing journey: research and audience insight, paid media, copy and creative briefs, landing pages, SEO, CRM and email nurture, analytics, reporting and optimisation.
Who you are actually trying to reach, what they search for and what makes them enquire.
Google, Meta and LinkedIn campaigns built around qualified leads rather than cheap clicks.
Messaging and briefs your designers, agencies or freelancers can execute without guesswork.
Page structure, proof and calls to action tuned to the journey the campaign promised.
Audits, keyword research and on-page work that make you visible for the searches that matter.
Segmentation, lead-nurture journeys and a handover that sales teams actually follow up.
GA4, UTM frameworks and event tracking set up so the numbers can be trusted.
Monthly reporting and a prioritised optimisation roadmap, not a dashboard nobody opens.
The right digital marketing work is not about being present everywhere. It is about building a focused system that reaches the right audience and turns attention into action.
For organisations that need a reliable flow of qualified enquiries.
For organisations that want to improve their visibility for the searches that matter.
For organisations with traffic that is not converting well enough.
For teams that need to turn leads into useful conversations and customers.
For leaders who need clarity on what marketing is delivering.
Tell me what you are trying to achieve. I will help you identify the right next step.
Let's talkHigher-education providers working on student recruitment and enrolment marketing, B2B and professional-services firms that need more qualified enquiries, and growing businesses that need senior marketing capability without immediately hiring a full-time specialist.
With a conversation about where you are now and what growth should look like. If it makes sense to work together, I will propose a scope, usually an audit and roadmap first, so recommendations are based on evidence rather than assumptions.
Yes. I work with organisations across Mauritius, France, Switzerland, Dubai and the UAE, and I am available for consulting anywhere in the world. Most engagements run remotely with regular calls.
I work with it. Most of my engagements support an existing team or agency: adding senior direction, filling a specific capability gap, or taking on the delivery nobody has time for.
Google Ads, Meta and LinkedIn for campaigns; GA4, Looker Studio and UTM frameworks for measurement; Pardot, Salesforce and Zapier for automation; Drupal, Sitecore, Unbounce and WordPress on the website side.
Tracking and conversion fixes usually show up within weeks. Paid campaigns need a full learning and optimisation cycle before the numbers mean much, and SEO is a longer commitment. I will tell you which of the three we are dealing with before you spend anything.
It depends on scope, and I would rather scope it properly than quote a number that changes later. Tell me what you are trying to achieve and I will come back with a clear recommendation and a price for it.
Articles on lead generation, conversion, SEO and reporting, written for the people who have to make the numbers work.
Whether you need a campaign, a clearer lead-generation strategy, improved SEO, a stronger website journey or better reporting, I would be happy to talk.